← Cases floristry María Soto
CASE STUDY · 2026

María's flower shop in Madrid replied to 312 messages last week

How a one-person florist in Madrid replaced two hours of daily Instagram + WhatsApp work with one number. Spoiler: she didn't lose customers.

María Soto FLORISTERÍA LA ESQUINA, MADRID
SECTOR floristry STARTED May 2026
customer messages replied in 7 days
312
bookings confirmed without manual reply
47
hrs/day → 30 sec/day on social
2
morning digest, not 14 push notifications
1

María opened her shop in 2008. By 2024 she was answering WhatsApp orders at midnight, posting Instagram Stories during lunch, and missing calls because she was arranging flowers.

She started with Hey Kompa Pro in March 2026. We sat in her shop for two hours while the agent learned her hours, her vocabulary, her arrangements catalogue, and her tone — warm, direct, with the occasional heart emoji she uses with regulars.

What changed

The day after setup, the agent fielded the first orders. Customers didn’t notice. María noticed: she opened the morning digest at 7am, scanned what happened overnight in 30 seconds, and walked into the shop knowing what to prepare.

What stayed the same

The voice. The relationship. Customers who’d talked to María for a decade kept getting messages that sounded like María. Two regulars asked her directly: “have you hired someone?” — she told them about Hey Kompa. Both said they didn’t care, the service was the same.

What didn’t work at first

The agent kept suggesting flower combinations María never sells (peonies in November — she doesn’t stock them). We added a “stock by month” rule. Took ten minutes. Fixed.

Yo solo quería volver a tener tiempo para hacer ramos. Eso es lo que me ha devuelto Kompa.

María Soto Floristería La Esquina, Madrid

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